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RRP $182.95
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Paperback
Pub: 20/10/2020
This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing… more
This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy.
The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.
Now also available in Revel as a separate sale! Contact Pearson for further information or click here https://www.pearson.com/au/revel
less- ISBN:
- 9781488626203
- 9781488626203
- Category:
- Business & management
- Format:
- Paperback
- Publication Date:
- 20-10-2020
- Publisher:
- Pearson Education Australia
- Country of origin:
- Australia
- Edition:
- 8th Edition
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