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Starting and Running an Online Business For Dummies

Starting and Running an Online Business For Dummies

by Kim GilmourDan Matthews and Greg Holden
Paperback
Publication Date: 21/10/2011

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The fast and easy way to start and run an online business
Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies.

With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more.



Advice on how to get your business on the Web quickly and economically
Completely revised and updated
Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more

Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
ISBN:
9781119991380
9781119991380
Category:
Small businesses & self-employed
Format:
Paperback
Publication Date:
21-10-2011
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Edition:
2nd Edition
Pages:
400
Dimensions (mm):
125x163x23mm
Weight:
0.75kg

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