'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

• How to focus on market needs, not just individual requests


• How to clarify your product positioning before your next big decision


• How to align your product strategy with company strategy -- and then sell it


• Why agility is the key to product management success


• Why great execution trumps a great product idea

Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the '42 Rules of Product Management (2nd Edition)' will help you lead with greater effectiveness and influence.***CAN'T USE the names like this, it just doesn't work.The 42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. With over five hundred years of combined hands-on product management and product marketing experience, the authors each shares one rule that they think is critical to know to succeed in product management. Whether you are a seasoned and experienced product manager or are just starting out, the 42 Rules of Product Management will help you lead with greater effectiveness and influence.

Contributors include Greg Cohen, Senior Principal Consultant, 280 Group, Brian Lawley, CEO and Founder, 280 Group, Linda Gorchels, Director of Executive Marketing , Blogger, The Productologist, Rich Mironov, Author, The Art of Product Management, Alyssa Dver, CEO, Mint Green Marketing, Luke Hohman, Founder and CEO, The Innovationn Games Company, Marty Cagan, Author, Inspired, Jeff Lash, Blogger, How to Be a Good Product Manager, Jim Reekes, Senior Principal Consultant, 280 Group, Kevin Epstein, Author, Marketing Made Easy, Dan Torres, Senior Director of Global Product Management, Kensington Computer Products, Natalie Yan-Chatonsky, Product Management Consultant, brainmates pty ltd, John Cook, VP of Consumer PC Marketing, Hewlett Packard Company, Paula Gray, Applied Cultural Anthropologist, AIPMM, Linda Merrick, Founder, Pivotal PM, Adrienne Tan, Director, brainmates pty ltd, David Fradin, Senior Principal Consultant, 280 Group, Fritz Mueller, Senior Director of Product Management, i365, Tom Evans, Principal Consultant, Lucrum Marketing, Sarah Rosenbaum Gaeta, Senior Director of Content Product Management & Sales Enablement, Plastic Logic, Dan Olsen, Co-Founder and CEO, YourVersion, Dave Dersh, VP of Consulting and Training, 280 Group, Erick Krock, Chief Marketing Officer, Voximate, Mara Kreips, Founder, Pivotal PM, James Moorehead, VP of Product Management, Support.com, Nick Coster, Director, brainmates pty ltd, Phil Burton, Senior Principal Consultant, 280 Group, Matthew Bookspan, Director of Product Management, Voxeo, Jen Berkley, Founder, The Insight Advantage, Barbara Rice, Senior Principal Consultant, 280 Group, Noel Adams, President, Clearworks, Paul Alexander Gray, Consultant, brainmates pty ltd, Michaela Zwinakis, VP of Solution Management, Governance Risk, and Compliance Solutions, SAP, Mike Freier, Senior Principal Consultant, 280 Group, b>Howard Rosenfield, Founder and Principal Consultant, Matanzas Creek Consulting, LLC, Janet George, Director of Research Engineering, Yahoo! Research, Reena Kapoor, Founder and Chief Strategist, Conifer Consulting, Christine Crandell, Senior Vice President of Global Marketing, Accept Software, Therese Padilla, Co-Founder and President, AIPMM.

Packed with pearls of product management wisdom, this book has something for everyone. Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. They can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world.