The second edition, updated for 2016, of Creating an Online Presence shows writers how to decide what sort of online presence they want as well as how to plan in order to achieve it without cutting into precious writing time. Writers who want simply a web presence will find it lays out a basic plan for creating one, while writers who want to take advantage of the many opportunities an effective online presence offers are offered plenty of tips, tricks, and tools to play with.

The book demystifies concepts like search engine optimization, structured data, and website analytics while providing pointers to free online resources available for maximizing one’s effort, along with essays on topics including one’s online persona, data privacy, and how to recover from social media disasters. An analysis of a basic book campaign shows steps and missteps in action and showcases many of the concepts.