*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Epub (Kobo), Epub (Adobe)
Publication Date: 12/06/2019
- ISBN:
- 9781789244465
- 9781789244465
- Category:
- Service industries
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 12-06-2019
- Language:
- English
- Publisher:
- CABI
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