Nudge

The introduction of Nudge: The Final Edition sets the stage for the revolutionary ideas that Sunstein and Thaler will explore throughout the book.

The authors begin by addressing the concept of "choice architecture," a term they coined to describe the ways in which decisions are influenced by how choices are presented.

They argue that everyone is a choice architect in some capacity, whether they realize it or not, because the way choices are framed significantly impacts the decisions people make.