What is great culture made of? How do you get more of it, or turn around a group that needs improving? In The Culture Playbook, Daniel Coyle delivers a field-tested guide for building strong, cohesive, high-performing groups.

Coyle, author of the New York Times bestselling The Culture Code*,* has spent the last six years studying and consulting with some of the most successful groups on the planet - including Pixar, Navy SEALS Team 6 and others. Here, he distils his findings into 60 concise, actionable, scientifically proven tips for building safety, generating trust, and establishing purpose - plus a set of conversation-igniting exercises to help you assess and improve your current culture.

The result is a book that will sharpen the skills of any leader and strengthen the cohesion of any team - because it demonstrates that great culture is not controlled by fate or luck; it's controlled by you.

Praise for The Culture Code

'A truly brilliant, mesmerising read that demystifies the magic of great groups. It blows all other books on culture right out of the water. Read it immediately.' Adam Grant, author of Originals

'An essential book that unlocks the secrets of highly successful groups and provides readers with a toolkit for building a cohesive, innovative culture.' Business Insider