Family businesses thrive in some of the world's toughest and most daunting market conditions, providing vital lessons for businesses everywhere.

The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently than their peers in more stable and affluent nations. Enterprising families in emerging and frontier markets not only survive but thrive under high-risk conditions, including war, environmental disasters, and more. But developed countries will increasingly experience these types of structural shocks and chronic uncertainties. The question is, what can they do about it?

In The Enduring Enterprise, consultants Ivan Lansberg and Devin DeCiantis bring readers into the lives of these frontier capitalists who rely on traditional family business structures to survive. Drawing on real cases from around the world, they compare and contrast the conditions and cases in developing Asia, Africa, Latin America, and the Middle East. The Enduring Enterprise will provide business leaders everywhere with new and unique adaptive strategies to help them face a world of greater uncertainty and volatility.