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Woosh Things Up A Bit: The Principles of Perception Management
by David Rosenberg
In the world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you… more
In the world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.
less- ISBN:
- 9798227398512
- 9798227398512
- Category:
- Economics & Business
- Publication Date:
- 21-09-2024
- Language:
- English
- Publisher:
- David Rosenberg
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